# Social Media Reporting Tool

Spend less time fighting the Excel sheet, and create professionally designed, **in-depth social media reports that will help improve your performance** (and impress your boss or client).

## Go with the data, not just the hunches

Your social media analytics tools usually won’t tell you much on their own. **Track key metrics over time in one place** to get the bigger picture, better understand your **target audience**, spot **growth patterns**, and make better **budgeting decisions**.

- Report on the **social media metrics that actually matter** for you or your client, including engagement, reach, follower growth, top content, and more.
- Break them down into **easy-to-understand data snapshots** you’re confident talking about.
- Then turn them into helpful recommendations that’ll consistently **grow your social media presence** – and your business.

## Make social media reporting as easy as it gets

**Automate and schedule your reports** so you don’t have to go through the process manually every single week or month.

- Choose between **quarterly, monthly, or weekly social media reports** – or simply select a custom time range.
- **Schedule and automatically send the report** to selected people on the client-side or your own team.
- Download a **professionally designed, branded PDF** for your client, for the data crunching geek in you (or in your team).

## Keep improving your customer service (based on data)

What happens in the Social Inbox… stays in the Social Inbox. Or you could **easily monitor your interactions over time** with actionable reports that’ll help you keep your customers happy with the service they’re getting.

- **Schedule regular inbox activity reports** to monitor your team’s performance.
- **Measure social media moderation stats** on your profiles, including reaction volume and response times.
- Highlight the best-performing team members and help **pinpoint and resolve customer service issues** with your team.

## Report on your competitors’ moves

Want to know how you compare with your competitors? Easy! **Track their social media performance effortlessly**, while continuing to improve yours.

- Include all the **relevant metrics for competitor reports** to define benchmarks and, ultimately, the marketing goals you want to achieve.
- **Automate and schedule sending reports** to *literally always* keep up with your competition.
- Have **ready-made performance snapshots to compare** for your client presentations and quarterly team reviews.

## Here’s how to create a social media report in minutes:

Reports - How to create an in-depth social media report in less than 1 minute with NapoleonCat - YouTube

[Reports - How to create an in-depth social media report in less than 1 minute with NapoleonCat](https://www.youtube.com/watch?v=EJskmF-_Ths)

- **Track and respond** to all your social media conversations from one [Social Inbox](https://napoleoncat.com/features/social-inbox/)
- **Automate** [social media publishing](https://napoleoncat.com/features/publish/) in a shared content calendar
- **Streamline your customer service workflows** to make moderation a breeze
- **Get all the data you need to make your decisions** with a robust [social media analytics tool](https://napoleoncat.com/features/analytics/)

Which social media profiles can I report on?

You can create **social media reports for Facebook** (one report for up to 8 Facebook pages), LinkedIn, and Instagram.

Your social media reports can include the social media channels of:

- your business;
- your client’s;
- your competitors’ profiles (available for Facebook and Instagram);
- other industry benchmarks (available for Facebook and Instagram).

What types of social media reports can I create?

You can create **social media marketing performance reports**, including:

- Weekly social media reports
- Monthly social media reports
- Quarterly social media reports
- **Custom reports at a selected time interval**

You can also report on your customer service performance with the Social Inbox activity reports.

What metrics can I include in my social media report?

Depending on the network, there are **more than twenty metrics you can include in your social media report**, such as:

- Followers by country and city
- Follower distribution by age and gender
- Daily engagement rate
- Daily interactions
- Follower growth
- Daily profile views
- Engagement by post type
- Engagement rate by hour
- Top used hashtags
- Engagement by the number of hashtags
- Top liked posts
- Top engaging posts
- Top viewed Instagram Stories
- And more.

To see all the social media metrics you’ll be able to include for your social media reporting purposes, we recommend [trying NapoleonCat for free](https://www.app.napoleoncat.com/r/register?lang=en) for 14 days and creating a sample report yourself.

Can I customize my social media reports?

Yes, you can! You can customize:

- **The visual branding**
- The time frame
- The social media profiles included
- The metrics included
- The language of your social media report.

And you can always **edit your scheduled reports** to add even more relevant metrics.